Long before smartphones took off as a commercial success, websites aren’t usually optimized to look good in a mobile device. Website owners don’t see mobile versions as a factor that they should consider when building one. But it all changed in 2015 when Google decided to implement a change in their algorithm, forcing every website developer and designers to pay importance to mobile users.
It is a turning point for a website to be mobile-friendly, as it proves effective for gaining traction and preserve audience retention.
Adaptive experience through responsive website design
A responsive design means that a website would effectively cope with the device being used by the visitor. It is visible through the layout, and it should always fit the size and orientation of the screen.
Back then, website developers had it a lot easier when it comes to optimizing their website, as they are only dealing with one platform. But in our current generation, different devices should now be considered along with different aspect ratios and screen orientations.
Responsive website design in businesses
Businesses may also use responsive website design as an element to further their reach. There are several methods to approach this matter, but two important ones are worth it to know. Dynamic Serving appeals to vision, as it provides the same URL for the website but has different lines of codes for specific devices.
The second method that web developers may opt-in is the usage of another website that will be redirecting mobile users to a separate site. The first one sounds a lot easier and far better as it retains brand awareness and easy URL memorization.
Elements of a responsive website
There are a couple of essential elements for producing a responsive website. Arguably, all of them are very hard to pass, meaning that a responsive website can’t be created without them.
- Grids – Having a smooth and useful grid can act as a foundation of a website right of the bat. It isn’t just essential for keeping things organized, but it is also responsible for making mobile websites possible. A good type of grid is hard to construct, but it offers the best mobile viewing experience.
- Adaptive text and images – Much like the website is willing to change orientation, text, and images should also behave the same. The text should still appear the same across all platforms without being downgraded. Text should also act the same, and especially for businesses, choosing the best image to host on a website is crucial.
- Media queries – Going more in-depth and technical, media queries are the ones responsible for bending the rules of a desktop website. It is the main reason why they can exist on different platforms.
Responsive design is a must-have for any website owner in the current generation as the market for portable devices is still going strong, which means that more audiences are possibly on the way.